About Us
Zainab & Bernard connected through the shared struggle of navigating the US graduate application journey. Zainab went through the daunting process of applying to US graduate programs, while Bernard was deep in the trenches of putting together standout applications completing with thousands of applicants for graduate programs in both Europe and US schools.
We quickly realised something important: the information was out there, but it was scattered, confusing and varies across schools. Students were paying thousands to consultants for advice they could access themselves, if only someone would organise it properly and explain it in plain language.
So we decided to become that "someone."
We built PursueEd to offer structured support shaped by interviews and feedback early in the discovery phase from hundreds of high-flying students and alums who have been through the chaos of applying and want to make it better for those coming next. Their insights, their wins, their stumbles are all baked in.
Baked with learnings and feedback from hundreds of students who’ve been through the chaos of applying and want to simplify the process for those coming next.
Voices that helped shaped our guides
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Aisha (Kenya)
Alum, Northumbria University
MSc Data Science
"I shared what confused me most during my scholarship search. That feedback is now a checklist in the guide. It’s surreal."